June 25, 2008

Rodale

The Rodale Institute is the longest running organization promoting sustainable and organic farming practices in the U.S. Their organization is smart, tactical, and scientifically sound. Tim LaSalle, (now past) CEO, is one of those people that, with every breath, forces his audience to pause and think about the interconnectedness of global issues, and how simple and clear the solutions really are. 
Tim LaSalle being interviewed by Deborah
Set against the verdant background of mid summer Pennsylvania, it's hard not to be swept up in hope for our collective agricultural future. Rodale is proving, step by step, that through careful soil fertility management, such as the addition of organic matter, we can solve many of the world's large problems.
John, Ray, and Deborah in situ 
 As we walked through their field of wheat, held their soil in our hands, and witnessed the clouds of beneficials (including fire flies might I add)- it was hard not to imagine a world where agriculture is sustainable, where life is well managed, and where the soil is alive.
No Till Corn

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The background picture for this page is our lead DP, John Chater and our lead Soundman, Ray Day in a sugar factory in Ludhiana, India.